We designed the packaging for charcoal-baked yakiimo (sweet potatoes) for Miyamado, a newly opened Satoyama food boutique in Miyama, Kyoto.
The sweet potatoes are baked slowly in a pot using charcoal from Miyama, and are so delicious that you can’t help but say “Sweet!!!” The sweet potatoes are so delicious that you can’t help but say “Amaiii” (sweet!).
The design expresses the background of the sweet potatoes and the desire for people to try them.
The scenery is beautiful and the town is lovely, so I hope you will visit!
Art Direction / Design _ Tomohiro Kamei [SOIL]